Whether you’re dreaming of writing a book, outlining your book, or about to release you’re book, I want to share a few ways you can ensure your book will die a slow, painful death.
Namely, so you don’t make these costly mistakes.
But if you want to cause your book to sink, here are some proven ways to make sure it happens….
1. Convince yourself you’re done the moment the manuscript is complete.
You’ve hit your word count, read through your chapters a second time, and you feel the thrill of accomplishment. You should! 70% or more of Americans believe they have a book in them, but few will ever write their story.
You are one of the few, the achieving, the accomplished.
The moment your manuscript is complete, stage two of the writing process begins. Sending your manuscript to friends to read and review and make suggestions. (Hint: Friends who say your book is perfect or great aren’t really helping you). Look for readers who are for you and have a critical eye for making your pacing, storytelling, and words sharper and more focused.
Plan to rework your manuscript multiple times and bring in the proofers to Quadro- and Octo-check your prose. You’ll be glad you did!
2. Wait until the book releases to tell people about your work. Remember to share your writing journey with potential readers.
Invite them into your struggles and triumphs. Share pictures online. Warm your audience to your writing and editing process long before the book releases.
You’ll not only garner cheerleaders and supporters, but also people who purchase and share your project once it’s back from the printer.
3. Give away promotional copies to friends and family.
People will tell you to get the book in as many hands as possible. And if the hands belong to celebrities, dignitaries, or big influencers, by all means send out the gratis copies.
As for friends, neighbors, family members, you need them to purchase the book. Why is this so important?
Consider that you’ve just spent the last six to 18 months or longer working on this project.
Consider the cost of purchasing the book is likely less than $18.
Consider that sometimes it’s those closest to you who will struggle with what you’ve known all along—you’re called and created to be a writer.
Consider that your work has value and meaning—not just because you do it—but because it’s worth paying to enjoy.
The biggest reason to ask people to buy your books—even if they share your last name—is that people are far more likely to read what they pay for!
My hope is that you won’t put off writing one more day!
"Jonathan and Margaret are two of the best writing coaches in America, and I've learned much from them over the years. Their Write Brilliant program will help you grow deep roots and a wide reach. Do not wait to sign-up!"
– Gabe Lyons
Bestselling author of Good Faith and founder of Q
"I highly recommend Jonathan and Margaret's program for writers of any level!"
– Jennie Allen,
bestselling author of Nothing to Prove and founder of IF:Gathering
"The firehose of information I absorbed through Write Brilliant transformed the way I write. Jonathan and Margaret bring a combined breadth of knowledge and a straight-shooting style that helped me clarify my target audience, expand my platform, and get practical about what it takes to dedicate myself to my craft. I learned more in this one course than in all past conferences, books, blogs, and videos I’ve engaged. Write Brilliant is a one-stop-shop for taking your writing to the next level."
– September Vaudrey,
author of Colors of Goodbye
"In all my years of leading organizations, I've encountered dozens of how-to programs, but none of them has been more effective then this one. I should know. The Write Brilliant strategy gave me the boost of confidence I needed to create two books on leadership. Whether you want to author a book or just create a blog, make sure you don't miss this fantastic course."
– Brad Lomenick,
author of H3 Leadership and former director of Catalyst
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