3 Mistakes That Prevent Your Posts From Going ViralMarch 1st, 2017 by Cherie Lowe
Whether in written word, video, or still imagery, viral posts have the power to move people to laughter, to tears, and even to action. Deep down, each blogger and every author or creator of online content probably has dreams of virtually hitting it big.
Thrilled by the increase of traffic and expansion of your platform, it’s fun to see your content capture the hearts and eyes of new readers. My experience has taught me that you must take a few vital steps before that big moment arrives. Most writers miss them, and this is why their posts fall flat. Here are 3 mistakes that will prevent your posts from going viral:
1. Your Site Can’t Handle the Traffic
Nothing frustrates a potential reader more than a crashed website, and a fast and furious increase in views can overload your web host in a jiff.
Even if you don’t fork out money to increase your server capacity now, take time to become acquainted with the procedure and price breaks for upgrading on the fly. Every second your site is down decreases your influence and opportunity. Head to the online chat or pick up the phone and get to know the different levels of service of your hosting company.
2. Your Site Isn’t Optimized for Sharing.
Chewbacca Mom, photo-bombing animals, and heart-wrenching posts written by moms. Each involuntarily elicits the response, “Me, too.” But they would have never gone viral if they were not sharable.
Those impacted by your words, images, or video will want to spread the word of your awesomeness. Help them help you. Install plugins on your site to make social sharing easy and obvious.
Your content may not spread like wildfire, but it shouldn’t be bc you didn’t try to spark it. Click To Tweet
If you are using WordPress, many of these handy tools are free like SumoMe, Shareaholic, or Simple Share Buttons Adder. Others like Monarch or Social Warfare have an annual fee but offer more bells and whistles. For a comparative analysis of each, check out the 10 Best Social Sharing Plugins for WordPress.
3. You Don’t Cross-Link.
Back in the 1990s, there was an entire line of colognes and perfumes branded with the following tagline: “If you like (famous fragrance), you’ll love (generic fragrance).” Remember these? My favorite was “If you like Obsession, You’ll Love Confession.” By linking an unknown product to a widely-known, well-regarded product, sales for the former increased.
When you write any blog post, you want to point readers toward your other work—a book, podcast, YouTube video, or just another post. Your viral post is the bait, but your goal should be to hook people into loving you. The more they love you, the more likely they are to share the post that hooked them to begin with.
Sprinkle cross-links throughout the entire work and/or have a bolded statement at the top with directives for your new viral friends.
Your content may not always spread like wildfire, but it shouldn’t be because you didn’t do all you could to spark it. Avoid these mistakes at all costs. And let the Write Brilliant team know when your post explodes online.
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